Google unveils surprise restructuring under Alphabet
Some of the newer entities, such as the investment and research divisions, the "smart-home" unit Nest, and the drone arm will be run under Alphabet. Google founder Larry Page said it would create a simpler structure for what had become a diverse group of businesses. This new structure will allow to keep tremendous focus on the extraordinary opportunities which is inside of Google. The whole point is that Alphabet companies should have independence and develop their own brands.